When you go to a sporting event, it is usually pretty easy to sit back, enjoy some live action and maybe even participate in some sort of promotional event.
Like most fans, you probably do not think too much about what goes on behind the scenes to make the experience run smoothly.
It turns out that a lot goes on that many people do not know about. For the Winterhawks, the woman with the plan is Game Operations Manager, Lesley Dawson.
Dawson works on promotional events and game functions before home games with other members of the Winterhawks staff to come up with ideas to keep fans into the action even when the players are not on the ice. Dawson then coordinates the events with her interns who help her carry out these events.
After organizing all of the materials needed to host a game, Dawson and the interns must inflate a giant hawk for the players to skate through for team introductions.
While all of this is occurring down on the ice, a team of two interns are on the main concourse selling pucks to fans for an event called Chuck-a-Puck.
Chuck-a-Puck is among the most popular of the game promotions. Fans purchase foam pucks to throw at a Les Schwab target in the center of the ice from their seats for a chance to win $50 cash and one hundred dollars worth of Powerball tickets. Tanner Kriskovich, an intern, explains the sales of these pucks for the Winterhawks on gamedays.
At the intermission between the second and third period, it is time to let the pucks fly. After the pucks are thrown the interns and ice crew rush to pick them up before the Zamboni is on the ice.
Throughout the course of the game Dawson and the interns complete various other tasks like prize giveaways, finding fans to participate in contests, or assisting the Rosebuds dance team when they need to get onto the ice to do a routine.
When all of the events are carried out correctly, it allows fans to not only watch great hockey, but also have a fun experience encouraging them to come back again soon.